AI WITH MAX

How can we train non-technical audiences to learn about new AI methods? This is what I sought to explore in a course I titled AI with Max (AIM, which conveniently aligned with the name of the student organization where I launched this training, the Association of Innovative Marketers). The scope was straightforward yet ambitious: AI is transforming marketing, and we need to stay ahead of the curve. The course covered technical foundations, modern applications, and real-world implementations, with a focus on ensuring each participant completed a meaningful project by the end. Through hands-on learning and practical applications, students gained the confidence and skills to leverage AI tools in their marketing careers.